A client, who preferes to remain anonymous, told us his story. He lost 70% of his business sales in Italy because he entrusted the translation of the text on his online shop to unprofessional translators. He discovered why his sales had been dropping only ten months later. The website was corrected, the text adjusted and localised, and he also decided to change the trademark, logo and the name of the company.

The quality of translation may sometimes be revealed only after some time or after the text has been read by several thousand people. More than a century ago, John Ruskin defined the relationship between quality and money. He said that if we pay more, we may lose some money, but if we pay less, we may lose everything.